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Kenya Is One Of Africa's “Big Four” Startup Ecosystems, Alongside Egypt, Nigeria, Kenya And South Africa. Nairobi, In Particular, Is Home To 97% Of The Country’s Startups, As Well As Regional Offices Of Many Multinational Companies Including Research And Innovation.
However, With That, Competition For The Same Clientele Is Not Easy. According To Ajua, One Of Africa's Leading Customer Experience (Cx) Platforms, Ceo Nyasha Mutsekwa, Market Research Is Essential To Obtain Accurate And Specific Information About Both Your Customers And Your Competitors.
As Linda Koskey Tells Us, Consumer Demands Have The Power To Shape And Direct Every Aspect Of Your Company’s Activities And Can Ultimately Determine Whether Your Business Thrives Or Fails.
Kenya Is One Of Africa's “Big Four” Startup Ecosystems, Alongside Egypt, Nigeria, Kenya And South Africa. Nairobi, In Particular, Is Home To 97% Of The Country’s Startups, As Well As Regional Offices Of Many Multinational Companies Including Research And Innovation.
Customer Preferences Are Constantly Evolving, And Competition Is Intensifying As Businesses Ramp Up Production Across Various Sectors. In A Fast-Moving Market, Avoiding Competition Is No Longer Feasible. Instead, Businesses Must Stay Ahead By Being Proactive And Strategic.
According To Ajua Ceo Nyasha Mutsekwa, Breaking Into The Market Now Requires Deliberate Effort In The Face Of Numerous Challenges. It’s Not Enough To Just Have A Great Product; Businesses Must Understand Their Target Market Deeply To Succeed.
For Startups, Technology Is An Essential Tool For Staying Ahead Of The Curve. From Streamlining Operations To Delivering Exceptional Customer Experiences, Technology Enables Businesses To Innovate And Stay Relevant In An Increasingly Competitive Market.
Nyasha Further Highlights That Kenya’s Potential Is Massive, With Gaps In The Market Just Waiting To Be Filled. But Businesses Must Be Strategic In How They Approach The Market, Using Tools Like Market Research To Guide Their Decisions. The Benchmark Report Is A Powerful Tool That Kenyan Startups Should Keep A Close Eye On.
Marketing Research He Says, Helps One Target The Best Audiences For Your Product And Identify The Types Of Campaigns That Will Appeal To Them.
Why Start-Ups Are Poised To Succeed Now
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