Fashion industry stakeholders raising concerns over the growing influx of 'mitumba'

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    Fashion industry stakeholders are raising concerns over the growing influx of second-hand clothes from abroad, often referred to as 'Mitumba.' They note that these garments frequently end up as waste, contributing to environmental damage and undermining local economies. In response, they are shifting their focus toward locally-made, sustainable fashion. Their goal is to reduce dependence on imported fast fashion and promote eco-friendly alternatives. During the Mawimbi Fashion Weekend, fashion enthusiasts urged Kenyans to support high-quality, locally-produced fashion as a way to protect the environment and stimulate the local economy.

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