GS1 urges Farmers to embrace barcoding to securely trade with ease and get a wider market reach

GS1 Kenya, a global standards organization, has called on farmers to bank on adoption of barcoding technology to provide track and trace solutions related to logistics and distribution of a wide range of agricultural produce to better access to the International markets. GS1 country Chief Executive Peter Otieno told Metropol TV that with the presence of e-commerce platforms such as Amazon, Alibaba and Ebay, the company is offering a solution to the farmers to assure supply chain efficiency of agricultural produce to the foreign markets to boost their income.