The annual Chenda Chenda festival kicks off at Pwani University

The annual Chenda Chenda festival kicked off at Pwani University in Kilifi with coastal communities showcasing their culture. Calls for the youth to embrace their heritage took centre stage in the wake of concerns over the erosion of culture owing to western and social media influence. Youth were urged to ensure cultural practices are passed down to future generations. Connect with KBC Online; Subscribe to our channel: https://t.ly/86BKNc Follow us on Twitter: https://twitter.om/KBCChannel1 Find us on Facebook: https://www.facebook.com/kbcchannel1TV Check our website: https://www.kbc.co.ke/ #kbcchannel1 #news #kbclive