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Financial services firm Britam has launched its microinsurance subsidiary Britam connect, after securing regulatory approval from the Insurance Regulatory Authority. Since pioneering microinsurance in 2007 with its first product, Kinga Ya Mkulima, Britam has insured over 4 million Kenyans as of 2024, and now holds the largest market share in Kenya’s microinsurance sector at over 40 percent.
Britam microinsurance solution
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